PadelProfi Deutschland · Ecommerce
+150%
conversion
A strategic UX/UI redesign and custom features delivered smoother navigation, higher speed and a significant increase in sales.
150%
Conversion rate
95
Google PageSpeed
30%
Average order value
Business overview
PadelProfi Deutschland is a leading online store in Germany specialising in products for padel players: rackets, shoes, accessories and technical clothing for all levels.
Despite their strong market presence, their ecommerce underperformed: conversion was low, the site was slow and there was no cross-selling, limiting the average order value.
Business challenge
- Conversion rate below the industry average.
- Loading speed scoring just 30 on Google PageSpeed, causing a high bounce rate.
- Unintuitive navigation and a long, inefficient checkout.
- No cross-selling strategy to raise the average order value.
The solution
- Complete conversion-oriented UX/UI redesign.
- Performance optimisation: from 30 to 95 on PageSpeed.
- Simplified checkout and clear category navigation.
- Custom cross-selling system that raised the average order value by 30%.